Due to the ascend in the number of smart devices in the tech-market, the demand for mobile apps has mounted as well. Since we are inseparable from our mobile phones, we practically carry apps with us all the time. Apart from being used for entertainment and information, apps can help to enhance productivity of a business as well. This is also the reason behind an increase in the app development practices around the world.
Goodwill and brand image are integral to a business’s survival in the highly-competitive market. Given the surging popularity of apps in the tech-dominated market, apps dedicated exclusively to your product would definitely help your business earn high profits. Online marketing is expanding beyond imagination, and advertisement is no more restricted to TV or prints. Mobile apps have come as a boon for marketers and have helped their creatively in reaching a larger segment of the market.
Benefits of mobile apps
Innovation: New apps entering the market display high levels of innovation and thus are considered impressive. Take Nike as an example, Nike + app synchronizes with your runner shoes and calculates the distance covered and the amount of calories you have burnt while running.
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Customization: An app customized as per your unequaled business needs would help you to carve a niche for yourself, differentiating you from your competitors.
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Brand Recall: With your brands name on the customer’s phone, your brand stays at the top of his mind, which as a result, waxes brand loyalty among customers.
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Efficiency: Apps work more smoothly and flawlessly as compared to websites. So, if you have an app for your business, all the information related to your site is no more than a single click away.
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Integration: Apps can be used as a support for your content generation platform and can run in sync with your website and social media platforms.
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Marketing: Apps can also brace a brand’s marketing goals. With the help of an app; news, updates, current offers and other important information can also be shared with the customers.
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Consumer connect: Apps helps you to get connected with the tech- lovers, who can be reckoned as your prospective customers.
A well-crafted and a customized mobile application can boost user engagement with the brand. Mobile apps have not only taken the mobile market with a storm, but now are extending to top-notch operating systems like windows 8, Android and iOS as well. Various brands have already started taking advantage of the mobile ecosystem through these applications. App development is no child’s play and while developing one, an SDI app developer remembers that only those apps which provide instant solutions can find a place in the user’s device.
About the Author
Akansha M, has written several books on mobile and web app development and designing. Her inputs have proved to be highly-valuable for several app developers and users. She often freelances for SDI as well.